Pretensions
Articles on product strategy, technology, and organisational thinking.
Some may be opinionated.
Some may be AI-adjacent, because some bandwagons just have to be joined.
Some were previously published on LinkedIn.
Images from within
| Vibe-Coding: I don't think that means what you think it means | Vibe-coding 'officially' means pair-programming with an LLM, but the implications for orgs are so profound that it is better thought of as Vibe-Process-Engineering. What it is not, is just devs working a bit faster. |
April 2026 3362 words AIVibe-CodingStrategy |
| Epistemic Honesty, or When Claude Code lied, doubled down on the lie, and only fessed up under sustained pressure | Claude Code was (probably) solving the most recent AdventOfCode '25 puzzles, but was (probably) remembering the solutions to the AoC '23 puzzles from its training data. The way it played out was very much like being caught in a lie. |
December 2025 1275 words AIVibe-Coding |
| Capability-First: A Different Take On Product Strategy And Prioritisation | First identify a strategically relevant portfolio of versatile product capabilities, and only then prioritise the pieces. |
August 2024 6118 words Product Strategy |
| So, (you think) you have a strategy? | What is a strategy, really? A simple, usable definition based on Rumelt's "Good Strategy Bad Strategy", with observations on Conway's Law, Goodhart's Law, and more. |
June 2024 2616 words Strategy |
| How to think of an answer, to a joke, when challenged | Walking helps, and so does talking; avoid getting stuck in a rut |
August 2017 726 words Thinking |